Total Quality Management Survey

Total Quality Management Survey Customer satisfaction is important to an organization because it leads to repeat business. In order for companies to thrive, the need for value is essential to customer satisfaction (Goldman, 2003). This paper will explain the value of quality in relationship to customer satisfaction as well as research three separate organizations that represent different economic sectors, and provide a description of the need for customer-driven quality for each of these organizations. Additionally, a matrix model will be constructed outlining the differences between the strategic roles of total quality management (TQM) within each of the chosen organizations.The organizations of focus will represent the manufacturing sector, service sector, and government sector. Each of these sectors has different values when it comes to quality in customer dealings, and strategies towards total quality management. These different views are established through customer needs and the level of growth within their s ector.ManufacturingThe first organization of focus, which represents the manufacturing sector, is Medrad, Inc.US Navy 080716-1786N-N-016 Rear Adm. Raymond Berub...Their customers are primarily from the food service industry, such as schools, restaurants, institutional food services, and healthcare services. The company is a subsidiary of Cargill Foods and has been the Baldridge National Quality Programs (BNQP) Award recipients for two years, 1999 and 2005. Their products include over 160 egg, pre-cooked, frozen, and other refrigerated items, which they deliver through specialty deliverers, broadline distributors, or by direct delivery arrangements. The Core Ideology includes the purpose, values, and mission. The Core Purpose: to be the supplier for worldwide customers; Core Values: focus on customers, quality, safety, stakeholders, and ethics (BNQP, 2005). Mission:Sunny Fresh Foods will be the preferred supplier of quality, value-added food products serving primarily the foodservice industry. We will be a best-cost producer and a leader in developing and implementing innovative products, processes, and services to meet the needs of an evolving global marketplace. (National...